Top-Level Domain Economics0.06x - 0.12x relative to .com baseline
.app Domain Valuation & Pricing Guide (2026)
Acquired by Google in a historic $25,000,000 ICANN auction in 2015, .app is the highest-grossing new gTLD acquisition in history. Anchored by Block’s multi-billion-dollar Cash.app and modern SaaS leaders like Linear.app, it enjoys massive consumer recognition on mobile devices.
Registry Entity
Charleston Road Registry (Google Registry)
Carrying Cost
$14 - $20/year
Trust Index
87.6 / 100
Baseline Multiple
0.06x
⚡ Appraise a .app Domain Instantly14.8M+ Sales Comps Ready
e.g. try insurance.com, voice.com, or your own domain
📐.app Econometric Pricing Principles
- ✓Category-defining consumer verbs and fintech keywords command $15,000 to $120,000.
- ✓Provides an immediate "call to action" in mobile marketing campaigns and Apple App Store / Google Play cross-promotions.
Record .app Comparable Sales
Benchmark transactions verified through public filings and Escrow.com
Extension FAQ
.app Frequently Asked Questions
Q:Is .app good for SEO and mobile user trust?
Yes. Because .app is HSTS-preloaded by Google and widely adopted by major fintech and productivity companies (Cash.app, Shop.app, Linear.app), users trust it natively on mobile browsers.